Sandhya Garg · In the Press
M A G N O L I A for Lucy's Magazine
Boston Garden Florals · Gond-Inspired Prints · Indian Hand Weaves
At a Glance
Lucy's Magazine, a US-based digital and print fashion title, ran our "Magnolia" editorial. The story pulls together everything the label is built on: floral art, the gardens of Boston and New England, tribal Gond-style prints and the hand weaves of India. It was shot in collaboration with NYC photographer Melissa Isabel, stylist Bryan Alexis and creative director Miguel Carlos Martinez. Two of the pieces from the shoot are still available: the Viola halter maxi and the Jill dress.
There is a particular pleasure in seeing your own prints photographed by someone else. You draw a motif at a desk, it goes to India to be printed and sewn, and months later it comes back to you on a pink seamless backdrop in a New York studio, looking like something you have never quite seen before.
That is what "Magnolia" was for me. Below are the four looks from the story, what went into each one, and where you can still find the pieces. If you want the longer version of where these prints come from, I have written about how our prints are made and the travels behind the designs.
The Idea Behind "Magnolia"
New England winters are long, which is exactly why spring there feels like an event. The curated gardens of Boston, with bed after bed of different blooms planted side by side, were the starting point: a lot of pattern and a lot of colour, arranged so that none of it competes. That same idea runs through our Boston Blooms collection.
Against the florals we set two very different things from India: the line-and-pattern language of tribal Gond-style painting, where a bird's wing is filled with hatching and dots rather than shading, and hand-woven striped cloth. The result is a story where photographic flowers, drawn animals and woven texture sit in the same frame.
Why choose one flower when the garden has planted fifty next to each other?
As Published in Lucy's Magazine
The Four Looks
Photography Melissa Isabel · Styling Bryan Alexis · Creative Direction Miguel Carlos Martinez
Look 01 · Gond-Inspired Print
The Bird Print
A bird drawn the Gond way: wings filled with hatching, chevrons and dots in mustard and mauve rather than shaded, flying across a pale ground with loose linework and clouds. This is the same Gond animal print family as our Jill dress.
From $158
SHOP THE JILL →
Look 03 · Still Available · Last Few Sizes
Viola Halter Floral Maxi Dress
The quiet one in the story. A chartreuse-green halter maxi in crepe, with a thin tie at the neck and spring florals appliquéd onto the front, so the water lily sits on the dress rather than being printed into it. Part of our Boston Blooms collection.
From $128
SHOP THE VIOLA →
Credits
Publication
Lucy's Magazine
Photographer
Melissa Isabel, New York
Stylist
Bryan Alexis
Creative Director
Miguel Carlos Martinez
Designer
Sandhya Garg
Designed in Los Angeles. Printed and made in India.
More From Our Press Pages
Lucy's is one of several editorials the label has appeared in. Our work has also been featured in Marie Claire US, Elle, Cosmopolitan and Vogue online. You can see the Elegant Magazine editorial, the 7 Hues Magazine feature, or everything in one place on our press page.
Frequently Asked Questions
What is Lucy's Magazine?
Lucy's Magazine is a US-based digital and print fashion magazine that publishes high-end fashion editorials from photographers and stylists around the world.
Who shot the "Magnolia" editorial?
The story was photographed by New York photographer Melissa Isabel, styled by Bryan Alexis, with creative direction by Miguel Carlos Martinez, featuring designs by Sandhya Garg.
What inspired the "Magnolia" collection?
Floral art and the curated gardens of Boston and New England, combined with tribal Gond-style prints and the hand-woven textiles of India.
Can I buy the dresses from the shoot?
Yes, while they last. The Viola halter maxi dress and the Jill dress are both still available in limited sizes. Check the size selector on each product page for live availability.
Keep Reading
The Process
How Our Prints Are Made
From a drawing to a printed dress.
Inspiration
Behind the Prints
Where the designs actually come from.
Florals
How to Spot a Good Floral Dress
And tell it from a forgettable one.
The Designer
Project Runway, From the Inside
My Season 13 story.
About the Writer
Sandhya Garg is a Project Runway Season 13 designer who won two challenges on the show and presented her collection at Mercedes-Benz New York Fashion Week. She studied womenswear at London College of Fashion and has worked at Alexander McQueen, Gucci, Liberty London and Alice Temperley. Her label has been featured in Marie Claire US, Elle, Cosmopolitan and Vogue online. Read her story.
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