Sandhya Garg — Trade & Wholesale
Wholesale for Independent Boutiques
Original Prints · Small-Batch · XS–3XL · Line Sheet & Terms
For Buyers, In Short
Limited-edition dresses, resort wear, jackets and tops from a Project Runway Season 13 designer, made in small batches with prints drawn in-house rather than licensed from a fabric library. Sizes XS–3XL across the range. Designed in Los Angeles, shipped from Scottsdale. Available through Faire with free returns on opening orders and net-60 terms, or direct — line sheet and full terms below.
Every boutique owner knows the problem. You spend hours sourcing, and then see the same pieces hanging in three other stores on your street — the same wrap dresses from the same handful of Los Angeles wholesalers, the same florals that dropped on Faire last month.
That is not only an aesthetic problem. When your inventory is interchangeable with your competitor's, the only remaining differentiator is price — and competing on price is a race an independent boutique cannot win against a larger retailer. This page sets out how we work, what the terms are, and which styles sell through.
How to Assess an Artisan Wholesale Brand
Mass-market wholesale runs on volume — thousands of identical units across hundreds of stores, which is efficient for basics and precisely the opposite of what makes a boutique worth visiting. Five things separate a genuine artisan supplier from one describing itself as one, and all five are checkable before you order.
| Check | How to verify it |
|---|---|
| Original prints | Ask to see the artwork stage — a drawing, a painting, a sketch. A brand designing its own textiles can show you the work before the cloth. One buying from a fabric library cannot. |
| Small-batch production | Ask the run length per style, and whether they restock. A supplier that restocks indefinitely is not offering you scarcity, whatever the marketing says. |
| Handwork you can point at | Hand embroidery, heritage weaving, finishing. Your floor staff need something physical to show a customer — vague "artisanal" language does not sell a $298 dress. |
| A real size range | XS–3XL, and ask whether the extended sizes are properly graded or simply scaled up. Badly graded plus sizes come back as returns and cost you twice. |
| A designer with a name | A founder and a point of view give your team a sales conversation. "Designed by a Project Runway designer using hand embroidery" closes better than "this is a floral wrap dress." |
When your inventory is interchangeable, the only differentiator left is price — and that is the one fight an independent boutique cannot win.
The Commercial Case, Not the Romantic One
Lower markdown risk
This is the strongest argument and the least discussed. Commodity inventory forces you into discounting when the trend turns, because three stores nearby are discounting the same dress. A limited style with an exclusive print was never a commodity, so it does not enter that spiral.
Higher accepted price point
Hand embroidery and an original print carry a higher retail price because the difference is visible in the hand. Customers do not object to paying more for something they can see is different — they object to paying more for something they cannot.
Return custom, not clicks
A customer who wears a dress to a wedding, gets complimented, and finds nobody else has it comes back to your store — because that is where it was found. Occasion wear generates that effect more reliably than any other category.
Terms
Sandhya — Fill These In Before Publishing
This block is the most valuable thing you can add to this page, and the current version has none of it. A buyer will not email to ask — she will move to the next brand whose terms are published. Replace each bracket with your real figures:
Minimum opening order: [$X or X units]
Minimum reorder: [$X]
Wholesale pricing: [X% of the retail prices shown below]
Suggested retail: as listed in the line sheet
Size runs: [do you require a full run, or can a buyer order broken sizes?]
Lead time: [X weeks from order, or X days if shipping from stock]
Territory: [see the note below — this one matters most]
Payment terms: net-60 via Faire; [X] direct
Returns on opening orders: free via Faire; [X] direct
On Territory — Answer This One Explicitly
This entire page argues that boutiques suffer from carrying the same inventory as everyone else. The very next question in a buyer's mind is therefore: "so will you also sell to the store two blocks away?" If you offer any form of territory protection — an exclusivity radius, a limit on stockists per city, first refusal on reorders — say so here, because it is the single most persuasive thing you could put on this page. If you do not offer it, say that plainly too; buyers respect a clear answer far more than a silent one, and small run lengths are a decent partial answer on their own.
Line Sheet · Best Sell-Through · XS to 3XL
Ten Styles That Perform in Store
Prices shown are suggested retail. Wholesale pricing and size-run requirements in the terms above.
Occasion Dresses — Highest Margin, Lowest Markdown Risk
Resort & Vacation — Strongest in Coastal and Tourist Locations
Statement Jackets — Add-On Sales, Season-Independent
Entry Price Points — Tops & Separates
All styles graded XS · S · M · L · XL · XXL · XXXL · Prices shown are suggested retail · Designed in Los Angeles, shipped from Scottsdale AZ
Structuring a First Order
1 · Take 5–8 styles across 2–3 categories. Three occasion dresses, two resort pieces, two jackets is a balanced opening buy that tests all three registers.
2 · Weight the size run to your floor. S–XL covers most boutiques; add XS and XXL if your customer base skews either way. The wrap and kaftan styles tolerate a narrower run than the fitted ones.
3 · Photograph on arrival. Artisan pieces perform disproportionately well on social, and the ombré and embroidered styles particularly. Shoot before they go on the rail.
4 · Brief your floor staff on the handwork. Not the brand story in the abstract — the specific detail they can point at on the garment. That is what closes a $298 sale.
5 · Review sell-through at 30 days. Reorder what moved, swap what did not. Because runs are limited, tell us early if you want to hold a style.
Wholesale FAQ
How do I open a wholesale account?
Two routes. Through Faire, which offers free returns on opening orders and net-60 payment terms — the lowest-risk way to test a new supplier. Or directly, by emailing Labelsandhyagarg@gmail.com or using the wholesale enquiry page.
What sizes do you produce?
XS through 3XL across the range, individually graded rather than scaled up from a base size — which matters commercially, because poorly graded extended sizes come back as returns and cost a retailer twice. Wrap and kaftan silhouettes tolerate a narrower size run if your floor space or capital is limited.
Are the prints exclusive?
Yes — every print is drawn by hand in the studio before it becomes fabric, rather than licensed from a pattern library. That means no other brand is carrying the same artwork, which is the difference between inventory that can be commoditised and inventory that cannot.
Which categories perform best in a boutique?
Occasion dresses first — customers seek out something distinctive for milestone events and accept a higher price point. Resort and vacation wear performs strongly in coastal and tourist locations. Statement jackets are the best add-on, because they sell over what a customer already owns and carry no seasonal cut-off.
Do you restock, and can I reorder a style?
Production runs are limited and most styles are not restocked once they sell through. That is what protects your inventory from becoming commodity, but it does mean reorders cannot be guaranteed — if a style is performing, tell us early rather than at the end of the season.
Why is artisan inventory lower markdown risk?
Because discounting is usually forced by competition on identical stock. When three nearby stores carry the same dress, whoever marks down first sets the price for everyone. A limited style with an exclusive print was never a commodity, so it does not enter that spiral.
More for Buyers
Proof of Originality
How Our Prints Are Made
The artwork stage, before it becomes cloth.
The Story Your Team Sells
About Sandhya Garg
Project Runway, McQueen, Gucci, Liberty.
Credibility
Editorial Press
Marie Claire, Elle, Vogue online, Macy's.
Why Returns Stay Low
How We Grade to 3XL
Graded, not scaled up.
About the Label
Sandhya Garg is a Los Angeles womenswear label founded by Project Runway Season 13 designer Sandhya Garg, who won two challenges on the show and presented her collection at Mercedes-Benz New York Fashion Week. She studied womenswear and pattern cutting at London College of Fashion and worked at Alexander McQueen, Gucci, Liberty London and Alice Temperley. The label produces limited-edition dresses, resort wear and occasion clothing in original hand-drawn prints and hand embroidery, sizes XS–3XL — featured in Marie Claire, Elle, Cosmopolitan, Vogue online and selected for the Workshop at Macy's. Wholesale via Faire or direct at Labelsandhyagarg@gmail.com.
Project Runway · Vogue · Marie Claire · XS–3XL
Inventory nobody else on your street can carry.
Limited-edition artisanal dresses, resort wear and occasion clothing in original hand-drawn prints and hand embroidery. Designed in Los Angeles, shipped from Scottsdale. Sizes XS–3XL.
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