The best party dress isn't the one that gets the most looks walking in. It's the one three people ask you about before the night is over. These are limited-edition dresses in exclusive prints designed in-house, with hand embroidery and heritage textiles, cut XS through 3XL by Project Runway Season 13 designer Sandhya Garg.
The Bella Cocktail Dress — featured on a celebrity — and the Jewel Party Dress, a black mini with gold embroidery, are the pieces that do the talking for you. The Gatsby Square-Neck Poplin Maxi is the most-reviewed dress here, in four colourways. For winter parties, the Gaudi Teal Velvet Wrap and the Margarita Blue Velvet Jacket Dress carry the season properly. Prices run $128 to $398, with several styles currently reduced by more than half.
Cocktail or party dress? The invitation usually means something specific. Cocktail asks for knee-length to midi in a dressy fabric — structured, with heels. Party or festive is looser: a printed midi, a velvet wrap, a bold mini all work. Black tie means floor-length. If the invitation says nothing, a midi in a rich fabric is right at almost any evening event, and a maxi is never wrong after dark.
By occasion: for a milestone birthday, choose colour and print over black — you'll be in every photograph. For a work or holiday party, a velvet or embroidered midi reads celebratory without being a costume. For New Year's Eve, a metallic or embellished piece earns its place. And for anything involving three hours of standing, check the fabric holds its shape while seated before you commit.
Browse by length in midi, maxi and mini dresses, or by style in velvet, black, bodycon and one shoulder. See also cocktail dresses, formal dresses, date night outfits, homecoming, and the plus size occasion range.
Read more: every dress code explained, what to wear to a graduation, and how to care for velvet and embroidered pieces.
Need a different length or a made-to-measure fit? Any style can be made to order for $50–$100 above retail. Check the size chart before ordering.
Free US shipping on orders over $250. Afterpay available. Ships from Scottsdale, AZ within 1–3 business days.
Frequently Asked Questions
What should I wear to a party?
For most evening parties, a midi dress in a rich fabric — velvet, satin, embroidered cotton or a good viscose — is the reliable choice. It reads celebratory without tipping into formalwear, and it suits nearly every venue. Match the fabric to the season, and choose something you can stand and sit in comfortably for several hours.
What is the difference between a cocktail dress and a party dress?
Cocktail is a specific dress code: knee-length to midi, in a dressy fabric, with heels and considered jewellery. "Party dress" is broader and less prescriptive — it covers everything from a printed midi to a velvet wrap to a bold mini. If your invitation says cocktail, keep to midi or knee-length. If it just says party, you have more latitude on length and print.
What should I wear to a holiday or Christmas party?
Velvet, embroidery and deep jewel tones all suit winter parties — burgundy, emerald, teal and black with metallic detail. A long-sleeved midi solves the temperature problem while still reading dressed. Avoid anything requiring a heavy coat kept on indoors, and choose a fabric that won't crease across the lap during dinner.
What should I wear to a milestone birthday party?
Choose colour and print rather than black — you'll be in every photograph taken that night, and a distinctive dress carries the occasion better than a safe one. A bold print or jewel-tone midi works across most venues. If it's your own party, comfort matters more than usual: you'll be on your feet and talking for hours.
Can you wear a maxi dress to a party?
Yes — a maxi is never wrong for an evening party, and it's the correct answer for black tie or black tie optional. For a casual house party or a daytime celebration a maxi can read overdressed, in which case a midi is a safer register. Check the fabric drapes rather than clings if you'll be seated for dinner.
